Noam Chomsky on Children and the advertising industry...

" The advertising industry is a huge industry, and anyone with their eyes open can see what it's for. First of all, the existence of the advertising industry is a sign of the unwillingness to let markets function. If you had markets, you wouldn't have advertising. Like, if somebody has something to sell, they say what it is and you buy it if you want. But when you have oligopolies, they want to stop price wars. They have to have product differentiation, and you got to turn to deluding people into thinking you should buy this rather than that. Or just getting them to consume - if you can get them to consume, they're trapped, you know.

 It starts with the infant, but now there's a huge part of the advertising industry which is designed to capture children. And it's destroying childhood. Anyone who has any experience with children can see this. It's literally destroying childhood. Kids don't know how to play. They can't go out and, you know, like when you were a kid or when I was a kid, you have a Saturday afternoon free. You go out to a field and you're finding a bunch of other kids and play ball or something. You can't do anything like that. It's got to be organized by adults, or else you're at home with your gadgets, your video games.

But the idea of going out just to play with all the creative challenge, those insights: that's gone. And it's done consciously to trap children from infancy and then to turn them into consumer addicts." -   Noam Chomsky