I really like packaging with big and bold simple typography. In this one the cut out numbers do really the trick.
"White Wood' is designed by Marc Atlan, an art director with packaging
credits including Comme des Garçons, Helmut Lang and Yves Saint Laurent.
Atlan, whose résumé previously includes projects for Baxter of
California, describes his design as “a play on the contrast between a
classic restrained elegance and a bold modern statement'."